Saltist was founded in 2021 by Laura Cracknell, an Australian e-commerce and digital growth strategist with more than 15 years of experience scaling brands across fashion, beauty, hospitality and lifestyle.

Before launching Saltist, Laura led global e-commerce for The Beauty Chef across Australia, the US and UK; directed marketing and digital growth at iKOU through to its successful sale; and built her own consultancy, Cultivate Studio (formerly Excel Group Digital), partnering with brands across fashion, beauty, health, hospitality and lifestyle. Her career spans Shopify Plus, paid media, CRM, conversion optimisation, and the end-to-end commerce stack.

Saltist was born out of a different impulse. While building digital growth for other people's brands, Laura saw a gap in the market for considered, hand-made glassware that took the cocktail ritual seriously. The first product was the world's first hand-carved 100% Himalayan salt margarita glass: every glass shaped from natural pink Himalayan salt sourced from the mountains of Pakistan, with the salt rim built into the vessel itself. The brand has since grown to include salt shot glasses, natural sea shell cocktail glassware and conch shell wine glasses.

Saltist achieved six figures in revenue in its first year and has grown year on year through paid acquisition, organic search, wholesale partnerships and editorial coverage. The brand is Australian-designed and Sydney-based.